Relief to Good Year India: ITAT allows Deduction of Advertising Expenses though Brand is owned by Its Affiliates

In a major relief to Good Year India, the Income Tax Appellate Tribunal (ITAT), Delhi has allowed the Company’s plea to allow advertisement expenses incurred for the brand promotion. The assessee company is engaged in the manufacturing/trading of tyres and related products. Earlier, the expenses were disallowed by the income tax department by holding that […]
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